Seniors and Social Networking

Social media is ‘booming’ in all markets so when I hear talk about social media use by “seniors”, I would ask what is a ‘senior’. It used to be that people aged 65 and older were automatically classified as seniors because that was the age at which most people retired. Today, not all people over age 65 want to be called seniors…heck most of us cringe when we receive the AARP card at 50! (anyway I did)

According to a Pew Research Center article Older Adults and Social Media, social networking use among people age 50 and older nearly doubled in the last year, up to 42% in 2010.

The point to this article is that recently someone said (to me) that persons in their 50’s (seniors) are not very tech savvy. I was floored, first because I fell into that age category and secondly because I do not think of myself as a senior.

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